#adidas - One of the most innovative companies from Germany #digital #business #sports #share2steem
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adidas online sales jumped 40% year-over-year in 1st 3 months of 2019. CEO says Instagram's new checkout tool was 1 of the key catalysts for growth. Importantly for adidas, it gets purchase data from IG conversions. Big for adidas, but bigger for IG as checkout tool rolls out.