It was a line from a recent SteemIt Inc post about some changes they are making to the delegation process.
The post is about a needed change that SteemIt Inc, did to their delegation progress, but that isn't what stuck out to me. For the record updating this process is likely a perfectly reasonable thing to do.
Ever since I read this post the opening line has been running through my head. "Our number 1 goal is to onboard the masses.. " States the post, but it seems like a disconnect. I was surprised to hear this stated, because... I'm not seeing it.
I asked myself if I've seen ANY evidence that this is the number one goal.
This isn't meant to be critical although it would be easy to see it this way, but guys... almost nothing you are doing seems to support that stated goal.
My former experience says that organizations PLAN to meet their goals. Generally, department heads and executives get together to make sure there is a coordinated effort in place to achieve the goals.
While I am very happy there is a formal process in place by SteemIt Inc for delegation and I personally don't mind that they are using their stake to incubate projects. I just can't make any of the recent actions line up with the number 1 stated goal of Onboarding the Masses.
In former companies that I worked at we had business planning sessions to ensure that our actions and resources were supporting our number 1 goals.
If the stated goal is accurate a planning meeting might start with asking this question.
How do we onboard the masses?
What are the barriers to Onboarding the Masses?
Do they know about us? (I don't think so)
So, how do the masses hear about us? (that would be a good place to plan)
If they do know about us why haven't we onboarded them?
- slow account creation
- complicated sign-up process
See what I mean about actually working the problem we are trying to solve?
Again I am not trying to be overly critical , but surely you can see there is a disconnect.
If one wants to "Onboard the Masses" all communications one should speak to the masses in non-technical terms about benefits, not features.
If one wants to reach the masses, one has to actually speak to the masses via advertising, marketing or outreach programs.
The questionnaire for Delegations doesn't address onboarding at all, so still doesn't seem like it focuses on the stated goal.
If I look at recent and current projects for signs of "Onboarding the Masses"...
Adding Ads. - No, not an onboarding goal - a financial goal. Again an okay goal, but not the stated goal.
Changing the wallets: No - not an onboarding goal it actually made things harder (maybe more secure)
EIP - No, this supports financial goals, possible retention of stakeholders, perhaps stopping the bleeding all of which are good goals but have nothing to do with Onboarding the masses.
So, my point here isn't to be critical, but it is to wonder if you are clear on what the goals are and how to reach them.
In my former company, we held quarterly meetings where each department head presented what they were working on, how it fits into the organization plan and budgeting those things we needed to accomplish our goals.
Maybe the Author of the post just misspoke and the #1 goal is to realign financial incentives for current users, reduce bad content and stop some of the bleeding on the value of Steem, which is also a valid and great goal.
But either way there is a disconnect and it shows. If you want to be taken seriously, either re-evaluate the number one goal or maybe revisit what each department would have to do from labor, cost and focus perspective if you have any intentions of actually meeting the goal.
Anyway, maybe there are legitimately some other goals that should be met first, but then maybe communicate those as the number one goal instead.
Maybe I am just being too literal.
What do you guys think? I'm probably overthinking all this aren't I?