Whenever we switch on our TV sets or use various audio-video transmissions channels to listen to music, news or watch various programmes or movies we come across a series of advertisement regarding different products, services, ideas, places, and people which may be informative, attractive or the exact opposite of these to the viewer. An advertisement is most the important means of marketing sources and the process of advertisement consists of various stages which include producing the content, and the distributing this content on the larger scale to gain the attention of the masses. Advertisement Industry includes some big corporates, which design and enhance the functioning of the whole process to make it an important medium of marketing. The methods of advertisement chosen by the advertisements firms are sometimes inappropriate and may be irritating for the users If we take an example of watching a video online which shows up ads after every minute it certainly is irritating which explains how badly the current advertisement structure looks like. When it comes to profits, it is the broadcasters who accumulate most of the profit share rather than the receivers and the creators. All these points need to be considered if the advertisement industry and the content market needs a transformation and that's exactly what media protocol is planning to do.
Transforming the existing system into a decentralized one
What will this transformation mean?
I have discussed above the structure of the Advertisement market and how it in a way exploits the producers and the receivers by giving them the lowest possible share of the capital produced. A decentralized platform will be the first step towards the making of this platform and it will mean that all the parties needed to be a part of this system will be treated with equality and equal gains will be given or shared between them. There will not be a need for a third party as it will help in maintaining a system which will make direct contact between consumer and producer possible. This will, in fact, be of a greater advantage as it will tell the consumer about the source and the producer about the sink, keeping the overall transformation safe and secure.
What will restructuring mean?
The second important change that this platform can bring to the content market is to know how to advertise in a proper structure which has been extremely worrisome for the receivers. Even today if we surf things we may find pop-up ads everywhere and before we can a visit a site we have to go through the ads. This method of broadcast has not only shared inappropriate content but has vandalized the overall structure of the advertisement. Media Protocol will interact and find better ways to promote things online. It will generate a feedback system which will gather the responses of the people connected with the content market to make it not only successful but structured enough to meet the needs of every section of the society with little or no harmful ways to put a negative impact on the audience.
Blockchain lays the basis of the platform
The biggest innovation of the recent time is the Blockchain technology which people mostly remember as Bitcoin which is also based on blockchain technology. The use of blockchain technology will make this platform a decentralized one as it will allow the use of the custom tokens. Media Protocol will be using tokens to reward and share the profits between the two important parties i.e, the receivers and the producers. This will also bring an end to the era where only broadcasters with a good number of followers took away all the profits. One more advantage of the token-based platform is that things will be secure as well as cheap. The effective needs of the customer will be known and cheap transfer will be available. This will help to make the system a stable one for all the content market parties.
Media Protocol Token
The plan of this platform looks like its simple to understand, the platform will be focusing on applications which will reward the users for the consumption of the data. If a user has a good number of tokens he can use it to subscribe to different channels and enjoy other options which are token based. Similarly, a pool of tokens will be used by the producers of the content to promote it in the best possible way so that they get the deserved attention. The platform has already launched one of the apps known as cryptocatnip. It simply rewards the users for the using the content provided to them as news or articles related to some crypto coins. It is an amazing platform and definitely has a large number of applications. It will restructure the content market and reward every party working on it in an equitable manner. It is time to redesign the industry of content publishers and broadcasters and for that, we need Media protocol.
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