How the Rolex Submariner became an icon

9개월 전

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Rolex's rise in the watch industry to become the most popular watch brand is a must read for everyone. How to set up a new company in a competitive industry and then use marketing to reach the top. They still don't make anything spectacular or haute horologt but they wear the crown.

A good read from GQ on how the Rolex Submariner became an icon of watchmaking.


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