How the Welsh language inspired world's most famous breakfast cereal

2개월 전

Screenshot_20200628_195003.jpg
Source

The Cornflakes rooster mascot was chosen because of its connection to the founder and thanks to the Welsh language. It's one of the worlds most famous breakfast cereals, and it has a surprising connection to the Welsh language. On the front of every box of Cornflakes is the instantly recognisable mascot, the red, yellow and green rooster.

But what many people may not recognise is the way the motif owes its existence to a single Welsh word.

(
SOURCE

The famous rooster, named Cornelius, was added to the pack more than 60 years ago. In 1957 Cornelius was put on every box, in a move that helped the company to establish itself as a market leader, and was all thanks to William Kellogg's Welsh friend Nansi Richards.

Screenshot_20200628_193518.jpg

Nanci was a renowned harpist and three times National Eisteddfod winner. Richards crossed paths with American entrepreneur while she was on tour. She took no time at all in pointing out that the Welsh translation of rooster was 'ceiliog' which has a similar pronunciation to Kellogg.

The Kellogg's founder ran with the connection, the iconic rooster was added to the box and has remained there ever since.

Screenshot_20200628_194405.jpg
source

It is understood the colours of the mascot were borrowed from the Welsh dragon.

HNWT6DgoBc14riaEeLCzGYopkqYBKxpGKqfNWfgr368M9VY41Tbff8oYz7oS7CgCoS7JU9db2hCiMqdVgSQMKpfAkKyx5SzFuEjTvwhWwqKLvVgSC5dpdKwPwKk.png

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!
STEEMKR.COM IS SPONSORED BY
ADVERTISEMENT
Sort Order:  trending

Very interesting! I liked the story.
!trdo

·

Congratulations @ronaldoavelino, you successfuly trended the post shared by @welshstacker!
@welshstacker will receive 0.69695438 TRDO & @ronaldoavelino will get 0.46463625 TRDO curation in 3 Days from Post Created Date!

"Call TRDO, Your Comment Worth Something!"

To view or trade TRDO go to steem-engine.com
Join TRDO Discord Channel or Join TRDO Web Site

Congratulations @welshstacker, your post successfully recieved 0.69695438 TRDO from below listed TRENDO callers:

@ronaldoavelino earned : 0.46463625 TRDO curation


To view or trade TRDO go to steem-engine.com
Join TRDO Discord Channel or Join TRDO Web Site