You publish new content on your blog regularly. That's great. If you look back, you will see you wrote many blog posts in the past. So do you need to update those old blog posts?
If you are on a blockchain-based platform and you published your posts over there, you might be wondering what is the benefit of updating your old posts. The payment window is 7 days, so you will not get any incentives for updating those old posts.
Well, here we are talking about your personal or business blog that you own domain and you have hosted your site. If you have a personal blog or you have a website and you promote your business through blogging, you should update your old blog posts.
Your old blog posts' content is outdated, what you said work in your post, that might not work now. Or, things have been changed, some information on your blog is not relevant anymore. If visitors land on your page and see outdated information, they will leave your site immediately. Your site's bounce rate will increase and Google will not send traffic on that content.
As a result, it will lose Google ranking and you will not get traffic on your old posts. Now if you update your old posts, it will be fresh content, visitors will get valuable information that they are looking for and it helps to rank your page higher on the search engine.
If you want to increase your website traffic, updating your old blog posts can be a good idea. You do not need to create new content. All you have to do is to make changes to your post, rewrite it that is relevant now.
When people read your blog post and they will find your old posts that are outdated and irrelevant, it will affect your credibility negatively. On the other hand, if they find fresh and relevant blog posts, it will enhance your credibility.
To grow your business online, your blog plays an important role. It helps you create your brand and make it stronger. Because of your brand, you will get a comparative advantage and you will do better in the future. It will boost your SEO, which means you will get more organic traffic that increases your sales as well as profit.
What do you think about updating your old blog posts? Please feel free to share your thoughts in the comment section. Thank you so much for reading this post.
Hi, I am Rezoanul Vibes. I'm a content creator and passionate learner. I write about lifestyle, martial arts, self defense, and digital marketing. I started making videos without me on the video. Well, you cannot see me, but you can hear my voice. I'm glad to meet amazing people all over the world.