Apple is now offering the iPhone 12 during a light purple color, CEO Tim Cook announced Tuesday during the company's Spring Loaded event.
The new color, which Cook said was arriving "just in time for spring," is that the sixth color available to settle on from with the iPhone 12 line. When Apple unveiled the iPhone 12 and therefore the iPhone 12 Mini last fall, the new models came in black, blue, green, red, and white.
Apple said the purple iPhone 12 would be available for preorder Friday and fully available on April 30.
"This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is out there in five other stunning finishes, and features a complicated dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever during a smartphone — great battery life, and therefore the best 5G experience on any smartphone," Greg Joswiak, Apple's senior vice chairman of worldwide marketing, said within the handout .
The iPhone 12 comes in four models: the iPhone 12, the iPhone 12 Mini, the iPhone 12 Pro, and therefore the iPhone 12 Pro Max.
Some analysts have called Apple's iPhone 12 lineup one among the company's most vital launches in years. The smartphone models accompany 5G compatibility, new sizes, and lower cost tags. the quality iPhone starts at $799, and therefore the iPhone 12 Mini starts at $699.