Why Attention Spans Are So Short Now

지난달


Greetings,

In this video I talk about attention spans and why people seem to no longer be able to consume content in its entirety.

YouTube, for example, has a very informative stats page that shows things like 'Audience Retention' which is a metric showing how long people spent on your video (on average) as a percentage of the video length.

Most people have a very low AR on YouTube. 45% is considered "amazing" and YouTube would promote your content at that point. The truth is, it's not only YouTube, but across the board - attention spans have gone down the drain.

In this video, I talk about why.

Peace & Love,

Adé


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LOL now I understand why I relate more to the older generation when it comes to desire for longer form content ... great breakdown! I feel like the digital world accelerates faster then I can keep up ... its a physical issue? Who knew?

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Haha. It's amazing. I've been studying this stuff in my free time this year. I learnt an awful lot about the brain and neurology and psychology that a lot has started making sense to me these days :). I also don't feel as bad that I'm no longer "cool", it's just nature haha.

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nature will always give without demand. it's the best, get in nature daily, it's always waiting for you.

sorry i got to 21 seconds in and swapped tabs. .. oh, i see what you mean! :)

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attention retention sounds like a device you find in the back of magazines for men of a certain age ;)

as a side note and for others reading comments thinking "what should i post on dtube" -- follow ade's lead here, he's doing a grand job of storytelling an interesting subject, he's also broke it up with slides because he wants to create almost a 'b roll' because he does'nt want to focus on just a plain old one shot approch of him, also, to note, the ambient music is a choice, it's to make you focus, it's almost ethereal for a reason, it's about brains and stuff, it's got a certain cadence and flow to it which makes you stick around. just a little power tip to those potential media makers wanting to get in here and start stacking some DTC and making some content and connections :)

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oh yeah and i forgot to mention the reverse psychology of the thumbnail too. by telling you that you WONT do something, you went and watched it to the END just to prove a point to the creator ;) --- humans are kinda weird right? :)