Keep 'M Coming Back For More

2개월 전

If you want to make it big in a capitalist, supposedly free market economy, not only do you need to reach as large a customer-base as possible, you also need to keep them coming back for more. Here's how that's done.


pile_small.jpg

source: Money Crashers

First option is that you produce stuff that can be used only once. The throw-away-culture that's embedded so deeply in our society as to make us discard relationships as easily as paper-towels. Really, I mean that; our relationships to the stuff we own as well as to the people we interact with are becoming more and more superficial as the duration of said relationships shorten ever more. King C. Gillette, the one that introduced the world famous throw away razor blades, was an employee of William Painter the man that gave bottles their crown corks and once said something akin to: "If you want to become rich, make something your customers have to throw away, so they come back for more almost immediately." Painter was the friend Gilette is referring to in this quote:

"A friend of mine asked why I could not invent something that everybody would use and throw away afterwards, and then come back for more. Except pins, I could think of nothing. The next day I dropped my razor and damaged the edge. Then the idea came."
source: quoteswise

You know we can make razor blades with diamond edges that last a lifetime? Now you do. The crown cork was a double whammy; not only is it a one-time usable stupid thing, it prevents customers from closing the bottle as to save some for later... This is the kind of "innovation" capitalism rewards. Screw durability or sustainability; that's for softy wannabee world-savers...

Second option is you make your stuff break down right after the guarantee period expires, there's even a term for that; planned obsolescence . Infamous is the example of many inkjet and laser-printers having a built-in counter that makes it so that the print-heads don't perform the clean-routine anymore; after x-thousand prints you just have to buy a new printer because repairing costs more. Heck, a refill costs more than the damn device; many products are build with a profit-model that relies more on maintenance than on the sale of the product itself. How much does your second hand car cost you, to just use it? Ever heard of the light bulb conspiracy? Watch the video at the end; it's quite an amazing, and sickening story.

"The Phoebus cartel created a notable landmark in the history of the global economy because it engaged in large-scale planned obsolescence to generate repeated sales and maximize profit. It also reduced competition in the light bulb industry for almost fifteen years. Critics accused the cartel of preventing technological advances that would produce longer-lasting light bulbs. Phoebus based itself in Switzerland. The corporation named itself Phœbus S.A. Compagnie Industrielle pour le Développement de l'Éclairage (French for 'Phoebus, Inc. Industrial Company for the Development of Lighting')."
source: Wikipedia

We can make 'm last forever you know:

"The Centennial Light is the world's longest-lasting light bulb, burning since 1901, and almost never switched off. It is at 4550 East Avenue, Livermore, California, and maintained by the Livermore-Pleasanton Fire Department. Due to its longevity, the bulb has been noted by The Guinness Book of World Records, Ripley's Believe It or Not!, and General Electric."
source: Wikipedia

The third and final option I want to discuss today may be the most inhuman of them all; make your stuff as addictive as allowed by the law, or maybe even a bit more. This not only applies to medication, but also to social platforms like Facebook that keep serving exactly what's to your personal liking. You see those zombies every day, hunchbacked consumers of the few-inch-universe who fool themselves into having a widescreen window looking out on the whole wide world, but miss the actual world passing them by...

The crisis we're in right now has been predicted a long time ago by great minds like Marx and Engels; it's called "the crisis of overproduction." Capitalism intrinsically produces more than we can consume by the mere existence of the profit motive (profits are literally surpluses of production), and capitalism's other core feature, greed, emphasizes this even more by making the customer keep coming back for more. It's true that capitalism is unprecedented in its capacity to produce record amounts of wealth; me nor any other rational thinking person will deny that. But see the "wealth" for what it is my friends; most of it is pure destructive and nonsensical waste, birthed by a singular focus on personal gains and spawning some of the poorest and unsympathetic mindsets at the helm of this failing empire. Remember, liberty starts with freedom from want; only when all our basic needs are satisfied can we even start to think about true freedom. If we wake up soon, maybe we're just in time to preserve the possibility to evolve toward a society that's worthy of our capabilities. No better place to start the awakening than in the heart of darkness, the capital of the current world-empire; Bernie Sanders 2020!!


The Lightbulb Conspiracy - Planned Obsolescence


Thanks so much for visiting my blog and reading my posts dear reader, I appreciate that a lot :-) If you like my content, please consider leaving a comment, upvote or resteem. I'll be back here tomorrow and sincerely hope you'll join me. Until then, keep steeming!


wave-13 divider odrau steem

Recent articles you might be interested in:

Latest article >>>>>>>>>>>Self-Contradicting Libertarians
Last Jedi CanceledCrisis Blindness
Mexican Drug Cartels, Bolivia and ChinaUniquely Individual Interdependence
Righteous OutrageClaiming Mental Landscapes

wave-13 divider odrau steem

Thanks for stopping by and reading. If you really liked this content, if you disagree (or if you do agree), please leave a comment. Of course, upvotes, follows, resteems are all greatly appreciated, but nothing brings me and you more growth than sharing our ideas. It's what Steemit is made for!
Helpienaut_post_banner_02-01.png

I am a proud helpinaut! @Helpie is looking for new members! Helpie has been growing nicely and we are always on the lookout for new valuable members. We are very supportive and community oriented.

wave-13 divider odrau steem

@helpie is a WITNESS now! So please help @helpie help you by voting for us here!Helpie_01.png

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!
STEEMKR.COM IS SPONSORED BY
ADVERTISEMENT
Sort Order:  trending

Curated for #informationwar (by @wakeupnd)

  • Our purpose is to encourage posts discussing Information War, Propaganda, Disinformation, and Liberty. We are a peaceful and non-violent movement that sees information as being held back by corrupt forces in the private sector and government. Our Mission.
  • Discord, website, youtube channel links here.

Delegate to the @informationwar! project and get rewarded

·

Thanks so much @informationwar and @wakeupnd! 🙏🏼

Thank you for writing about how cheap some products can be. People should stop buying those products.

·

Nah. You should stop buying their bullshit. You really don't have a clue, do you Joey? I haven't used the word "cheap" anywhere, so I have no idea what you're talking about.

·
·

Some products last for a long time. Some products do not. I know what you wrote. But I also know reality. You only talked about bad products. That is misleading. That is inaccurate. You did not tell the whole story. That makes you fake news because you left out critical information that the readers need to know. Either you "Have no idea what you're talking about" like you said or you really do know and are in fact lying. One of those two things are true. So, you choose to downvote this comment of mine and pretend I didn't say this. You can get your friends to flag my comments and all my posts in order to keep people from seeing the truth. But you are right that many people sell cheap stuff. Yes, I know you didn't say cheap but you described it.

·
·
·

The superficiality of your thought-process keeps amazing me. I did not describe cheap products, nor expensive ones. What I did describe is apparently beyond your capability of comprehension. At least that prevents me from calling you an outright liar; ignorance is as adequate a reason for telling untruths as deceitfulness. And no, dear ignorant Joey, I make it a point to NEVER downvote posts, so I won't even do that to this little bundle of misguided disinformation.

·
·
·
·

You talked about warranty. Did you not say that word? Do you understand what a warranty means? You said that they make it so that the products will fall apart after the warranty expires. That means cheap. Because products are not suppose to fall apart in less than ten years. A good product should be able to last many decades. Products that last less than that is cheap. Some people were downvoting me and I thought you sent them to me. One of the guys is named b l o o m. If I try to write his name, he will probably flag this comment.

·
·
·
·
·

OMG you're still desperately clutching at straws... Or are you really that oblivious? Here, I'll try and spell it out one last time:

That means cheap.

No. That's defective, not cheap. Nothing wrong with cheap, everything wrong with defective, especially when it's made defective on purpose, just so the manufacturer can make a bunch of extra bucks. You're still blinded to so much obvious truths, no matter in how many different ways they're explained to you. I read somewhere on your blog that you held a teaching job at one time... the horror...

·
·
·
·
·
·

Defective is cheap. They are the same thing. High quality means not defective. It can't have high quality and be defective at the same time.

Great article and all this waste do not bring something tangible for our planet.

·

Thank you my friend! 🙏🏼

·
·

My pleasure, especially I don't find the steem blockchain much fun lately. The level of engagement is almost dead.

·

Indeed my friend, indeed... 😔

Congratulations @zyx066! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :

You published a post every day of the week

You can view your badges on your Steem Board and compare to others on the Steem Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

To support your work, I also upvoted your post!

Vote for @Steemitboard as a witness to get one more award and increased upvotes!

Hi @zyx066!

Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 3.896 which ranks you at #4553 across all Steem accounts.
Your rank has not changed in the last three days.

In our last Algorithmic Curation Round, consisting of 93 contributions, your post is ranked at #21.

Evaluation of your UA score:
  • You're on the right track, try to gather more followers.
  • The readers like your work!
  • Try to work on user engagement: the more people that interact with you via the comments, the higher your UA score!

Feel free to join our @steem-ua Discord server