Reggae music has long been considered to be an emotional outlet for many people to express their stories about injustice, protest, healing, and more.
New Areas To Explore
But many people probably haven't heard any of his new music in a number of years and it's a reality he says is fueled by the fact that reggae music doesn't have a solid platform around the United States, it is in desperate need for more of an international market.
There has been a glaring need for more options to distribute and share this content around the world.
“How do you get a genre to be heard when there is no format that supports it? ... That was me going against all odds and still being able to make these records that were so impactful.” - Shaggy
It is the sort of music that is traditionally associated with being played during the summer months and not much thereafter.
As more competition has come along, thanks to streaming services and YouTube etc, it's offered more opportunity for Jamaican music to be shared and supported.
We have already seen that the K-Pop trend has continued to grow in the West and be supported on U.S. radio and more, and so some wonder if Jamaican music could be next to see a similar surge in worldwide success.
South America and Russia have been suggested as promising markets for reggae, these regions are said to be showing promise for the next market space that might show a great deal of support for this music.
There are many different genres of music around the world and reggae has previously been ranked among the top in terms of popularity and dispersion.
Through these alternative avenues of exposure, the market has more power and opportunity to find out about those different reggae music products in the industry and to ultimately help show support.