The kind executioner

2년 전

Are you afraid of the dentist?

If so...

Would that make you feel more comfortable?


It seems that dentists are aware of our detestation towards their profession so a clever one or one with excellent marketing skills came up with this brilliant idea...

It's calming to know that you're going to the "gentle dentist" even if you know that she decided to call herself that way right? You would give her a try wouldn't you?

She is not a random dentist after all, she is the gentle dentist. But what makes her so special? Is her dental drill made of roses? Maybe she is not thirsty for blood. She is not thirsty for bleeding gums. But who really is?

We love fancy labels. We love lies and fabulousness. We prefer if not lies, truth sprinkled with extra awesomeness.

PS: Some years ago a dental surgeon pulled all my wisdom teeth at once within 10 minutes and I didn't even realise what happened. And guess what. He had no fancy label, just a fancy car and I don't blame him for that.

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What with all those nasty fairy tales from the Grimms Brothers and others, "once upon a time" has gotten a rather tainted aura about it too. What marketing effort do you think I could undertake to have "once upon a" perceived as a gentler time?

And please don't suggest a spin doctor. They tend to want you to sign away your soul.


Oh does "once upon a time" really sound that bad? To me it's already related to a "gentler time".. :)

Spin doctors? I wouldn't suggest one, cause I would trust none :)


I guess you are right. "Once upon a time" isn't nearly as bad as "It was a dark and stormy night" :-)


hahahahahaha!!! :D

It is marketing. I believe that with good marketing, you can sell a rock.


Thats true!!! And actually this has happened in the past...


Pet Rock
Pet Rock is a collectible made in 1975 by advertising executive Gary Dahl. Pet Rocks are smooth stones from Mexico's Rosarito Beach. They were marketed like live pets, in custom cardboard boxes, complete with straw and breathing holes. The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975.