Institutional money is coming...
You can read more about their program on their whitepaper below:
“Our initial clients are an important part of our final testing and process refinement periods, which will eventually enable us to provide these services to a broader set of eligible institutions.”
If institutional money does come into the space into actual Crypto and not derivitive bullshit vehicles like paper Comex fake Gold, the bubble of 2017 will look like a spec of sand on the beach. The amount of liquid cash sloshing around the financial sector is massive compared to the tiny market cap of cryptos.
Nobody truly knows where this is all headed, but the asymetric upside potential is huge.