Earlier this week, Apple released their brand new "iPhone 11" models -
with a revolutionary new triple-camera system on their flagship model, new colors, increased battery life, smarter processing and increased camera functionality.
Watch the full Apple keynote here where a new iPad, new apple watch, and gaming subscription service "Apple Arcade" were announced apart from the new iPhone models.
The new iPhone 11 comes in 3 different variations - iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.
But what are the differences? What are the new features? Let's take a look!
Differences between the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max
The first and most obvious difference is in the screen size: while the iPhone 11 comes with a 6.1-inch LCD display, the iPhone 11 Pro and iPhone 11 Pro Max are equipped with Super Retina XDR 5.8-inch and 6.5-inch OLED displays.
The most differentiating feature however is the camera: the iPhone 11 has two 12-megapixel cameras (wide and ultra-wide) that are an improvement from the previous iPhone model, but the iPhone 11 Pro and iPhone 11 Pro Max come with apple's brand new triple camera (with 12-megapixel wide, ultra-wide, and telephoto lenses).
Compared to the iPhone XS from last year, the new iPhone 11 Pro offers 4 hours of increased battery life (5 hours longer with the 11 Pro Max). This results in a battery that lasts for 18 hours of video playback, 11 hours of video streaming, and 65 hours of audio playback on a single charge!
The iPhone 11 is just slightly behind, with 17 hours of video playback, 10 hours of video streaming, but still 65 hours of audio playback.
Capacities and prices
Now, let's take a closer look at the newest flagship model, the iPhone 11 Pro.
Providing the best camera and best battery life of any iPhone to date, the iPhone 11 Pro is "the first iPhone powerful enough to be called Pro", according to apple.
In recent years, apple tended to make the biggest improvements in the camera, usually offering a premium camera for the more expensive iPhone models. And this year is no different.
The main selling point and distinguishing feature of the iPhone 11 Pro is that it has three 12-megapixel cameras at the back.
The triple camera system features one standard 12-megapixel camera, one ultra-wide angle 12-megapixel one, and a 12-megapixel telephoto. This allows up to 10x digital zoom and 2x optical zoom in and out.
The zoom advantages show up in the video performance as well, and since the standard wide lense is working together with the telephoto lense, the iPhone 11 pro also enables dual optical image stabilization.
But how do these technical specifications translate to actual product features and improvements in our pictures?
Since the iPhone 11 Pro can use three cameras simultaneously, compared to only two in the previous model iPhone X, there are a few new perks - the most significant one being the deep fusion feature.
Interesting to note is that apple seems to be targeting professional photographers and videographers with the iPhone 11 Pro -
iPhone sales have declined over the past few years, and in an age where visual content is more important than ever and more people are using their phones for their work (like social media influencers) it seems like this might be apple's strategy to increase sales and convince more users to switch to the latest iPhone model.
... and this is where APPICS comes in to play!
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And with mobile phones getting increasingly high-end cameras, the trend is clear:
visual content like photos and videos has become the most important in our current technological age where the people's attention spans are shrinking, but time spent on social media is increasing.
The iPhone 11 pro is clearly targeted at social media users and even professional photographers/videographers who would much prefer to take pictures and videos on their phone -something they carry around at all times anyway- instead of expensive, bulky DSLR cameras.
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