Visual kei: Breaking aesthetic paradigms

3년 전

Visual kei (ヴィジュアル系) means visual style in Japanese and is a movement where music and visual aesthetics are intertwined creating a shock to the viewer.


The musical genres that can be attributed to this type of artists are very varied such as punk, metal, gothic, electronic, pop and others, being unclassifiable and avant-garde many of these bands. However, the main influence of the genre was the glam rock of the 80s, which also stood out for the extravagance when dressing and for colorful hairstyles.

I couldn't consider visual kei as a direct aspect of glam rock because it has roots native to Japan, like the kabuki theater, where men used to play both male and female roles. This is very frequent in the visual kei, many of these artists usually have an androgynous or completely feminine aspect, being mostly men.

The Visual-kei is gestated with bands like X-Japan or BUCK-TICK that have had a good reception until today. Later this counterculture was diversified and the fans began to create labels to differentiate the different bands that were coming out on the scene. Some of these labels may be of a dark character such as eroguro-kei, where eroticism and decadence are the main source of inspiration for these bands, giving a sinister aspect to these artists or on the other hand the oshare-kei that has a more infantile, striking and colorful tone, where an exaggerated amount of accessories are used.

Japan has always been characterized as a country that offers extravagant fashions and urban tribes out of the ordinary. This movement is one of the oldest and is one of the few that is intrinsically related to music, but not forming a genre but as its name indicates a style, between visual and musical.

visual explosion.jpg

Some of these bands have had international recognition, such as Malice Mizer, which showed a Gothic facet of the style, composing songs that mixed Baroque, classical and metal music at the same time. Its members showed an androgynous and dark aspect and one of them, Mana, was a musician well known for his appearance and for his brilliant compositions that even managed to express themselves in theaters.

Later the visual kei began to expand much more and bands like Dir En Grey, the Gazette, Girugamesh, D, NIGHTMARE, Alice Nine and other artists, managed to capture the attention of the European and American public.

Versailles, one of my favorite bands of this style, offered a level of technicality in its compositions at a neoclassical level, being its guitarists Hizaki and Teru, famous for it, while his vocalist Kamijo delighted us with a masterly operatic voice. Unfortunately, this band split-up but there are still parallel projects of its members which are not far from the previous composition made in Versailles.

The two most popular bands in the West related to visual kei are the Gazette and Dir En Grey, both with a sound that is often dark and fast, which have come out on many occasions from Japanese borders, approaching even Latin America.

As the visual aspect is an important part of this counterculture, artists often offer multiple videos for each album or single released, having several videos in a short time and multiple concerts on DVD, making their merchandise, extensive and collectible.

The variety of genres makes anyone can approach this style, since these artists usually make music with complete freedom, without ties or musical labels. For example, some of these bands can be considered avant-garde, due to the multiple genres they mix and the eclectic they can become.

Currently, the scene is full of indie bands that usually disappear after a short time, making it difficult for the western fan to keep track of many of them. In the scene, there are usually not a large number of bands that enter the mainstream or at least manage to create music for a long period of time.

All this scene was born as a response to the Japanese conservative society, making this counterculture irreverent and transgressive at least in its infancy. The freedom at the time of composing and dressing is very important for this urban tribe since they tend to be as original and eccentric as possible, to demonstrate that visual impact so longed for.

Therefore, I consider that Marilyn Manson, for the second wave of visual-kei bands, was a strong influence, since this artist sought to create that commotion not only visually but also musically and is therefore known as one of the most bizarre and extravagant artists of that time.

This style is usually seen with some reluctance in the West, especially in America precisely because of that extravagance since the average rocker or metalhead is not used to seeing bands in such colorful or bizarre scenes. However, there has been a growing boom and interest in these bands, especially in countries like United States, Mexico, Colombia and Chile where there are highly organized fans who always carry activities and blogs with visual-kei themes.


There have been attempts at Western visual kei and I say attempts because they have generally been bands with poorly achieved aesthetics and a fairly low level of composition. Seremedy, a Swedish band, is perhaps the best result on the part of the western bands at the time of registering in this genre, thanks to the fact of having the support of a well-known artist in Japan called YOHIO. YOHIO, as a guitarist of the band, is inspired by the Hizaki aesthetic of the Versailles band, however, as a soloist, he generally maintains different facets.

Another interesting aspect of this scene is the sub-genre angura-kei, where Japanese culture is palpable in these bands, taking as reference the kabuki theater and the Japanese feudal era. Bands like Kagrra or Onmyouza are known for offering this characteristic sound, with traditional Japanese instruments.

It's frequent the association of this type of bands with anime openings like NIGHTMARE in the opening of Death Note with the song The world or the Gazette with Shiver.

As we can see in this text, the union of different tendencies and the diversification of musical genres in visual-kei make this scene something completely fresh and free, not encasing itself in a certain sound but constantly expanding its way of playing, making many bands in constant renewal and experimentation. If you are a person with an open mind and willing to appreciate different sounds and receive an impact visually, either by the dress of the artists or by the video production then this genre will be for you.

Some bands I personally recommend: Malice Mizer, Versailles, Dir En Grey, Nega, Nightmare, the Gazette, D, Lareine, Unsraw, Mejibray, lynch and Deluhi. Some of these bands are not active today but they are of excellent quality and a good reference for the style.


Image Sources


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Sabias que yo era gothic lolita? Y amo a Malice Mizer y Mana sama es dios


Tienes pinta xD. Malice Mizer es brutal, haz escuchado Moi dix mois, el proyecto de Mana?


Obvio... aunque es Mana sama y sus esclavos... la banda cambia de integrante mas que de ropa interior xD

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Thank you so much for all your support. You're amazing.


Thank you dude

Teru <3

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He's an amazing guitarrist bro


With sexier legs!

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Its been a long time since I've listened to, or even though about visual kei bands! This takes me back.

Dang, some of that is some pretty hard stuff. I like it, you can definitely see the 80 hair band influence in a lot of their styles. But the music is definitely a style all its own, I really like the GazettE - DOGMA vibe and the styling/tones they used were awesome. Great post....

Hey @kruznik, thank you for introducing to us to the visual-kei genre with this detailed post. I have never heard of it before, but I might have seen it on TV before. It is interesting how gothic yet stylish the genre is. And thank you for sharing the group recommendations with us. I will check them out.